If you’ve never been to the webFEAT Complete office, you might not realize that it’s actually a historic home. CEO Michelle Selnick purchased the house and has repurposed it to fit the needs of the wFC team. We’re proud of our unique office space, and committed to honoring the history of our space and the […]
Maintaining a Beautiful History: wFC Street Clean-Up Read More »
It’s no secret that social media has changed the marketing game. Digital marketing techniques can work for small businesses, but influencer marketing might still seem inaccessible. That shouldn’t be the case. Small businesses are being held back by the myth that influencer marketing is only for brands who can afford to snag a mention in
Influencer Marketing for Small Businesses Read More »
“Do you do SEO for Amazon?” “Do you have any experience marketing on Amazon?” These questions are coming up more often from some of our clients, and I’m sure from some of yours as well. People order from Amazon all the time. Myself included. If you’re selling a product, you have to consider that it
Amazon SEO: How to Optimize Products for Higher Rankings Read More »
The team at webFEAT Complete was fortunate enough to get to spend a day volunteering with Habitat for Humanity. We spent the day contributing to the rehabbing of a home in the Lower Price Hill neighborhood. Usually, our work day is spent building digital “homes” for our clients in the form of websites, so when
Building Websites, Building Homes: webFEAT Complete Volunteer Day Read More »
My colleagues and I recently sat down and had a discussion about geotargeting. Businesses seem to have a growing interest in this digital marketing tactic, and rightfully so. We wanted to be sure we could accommodate them completely. Our geotargeting is focused on radius and location targeting, along with local SEO. Some folks have discussed
Geotargeting: Radius Location Targeting + Geofencing [Updated 2025] Read More »
NOTE: We will be updating this post to be more thorough and include more CMS’ in the near future. This post will be helpful as is, but check back soon as it will continually update and be more thorough, based on real ecommerce tracking examples. If you’re selling online, you need Ecommerce tracking. The
How to Set Up Google Analytics Ecommerce Tracking for Different CMS’ Read More »
[UPDATED SEPT 2022 TO INCLUDE GA4 INFORMATION] I have to admit, I waited too long to learn about Google Tag Manager (GTM) and tracking the click of buttons, downloads, form submissions, etc. Now that I’ve learned about it and executed the implementation many times, I wanted to provide a resource you can refer to, until you’ve
Set Up Click Tracking in Google Tag Manager: GA4 + UA Read More »
It’s hard to provide a list of all of the tangible things that content marketing could be. There’s a lot of emphasis on things like blogs, email newsletters, and whitepapers. While these are all excellent ways to deliver content, the best content marketing strategy for your business will consider the best way to reach your
The 4 Rules of Content Marketing Read More »
You’ve probably heard it before: YouTube is the #2 search engine behind Google. On top of that, YouTube videos appear in Google’s search results. So if you’re not utilizing videos in your SEO strategy, you may want to build it in for 2019. It’s certainly easy to focus primarily on Google, but “Search Engine Optimization”
YouTube Optimization for your SEO Campaign Read More »
Google Ads is a great way to quickly generate visibility. Maybe your business needed ads online to increase exposure on phrases you’re not ranking well for, or to be more present where your competitors are. Regardless, a successful ad campaign can be effective. When you sign on board with Google Ads, you’ll get funneled by
Google Ads (AdWords) Express vs. Expert Mode Read More »
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