When prospective customers think about signing up for one of our ongoing plans involving SEO, we almost always recommend adding blogging into that digital strategy. With different levels of blogging (based on research, time to write, etc.), costs, and frequencies, it’s understandable that it can be a bit confusing, and we understand if you’re thinking: […]
Blog Content, Frequency, and What It Means For Your Business Read More »
Transcript: Ray: Hi everybody! Welcome to the first episode of FEAT First, our new video series. Today we just want to dive in and allow you to get to know us a little bit better, because I’m sure we’re going to be getting to know you throughout this journey. We’ll give a little background about
FEAT First Episode 1: Meet the Team Read More »
FEAT FIRST! It’s the new name of our blog, and our new video series that will talk about all things digital including SEO, Content, Social Media and so much more. This includes current happenings, strategies, people to follow, and more! Watch the introductory video, here: Transcript: Hi. My name is Ray Cheselka, I’m the SEO
Introducing FEAT FIRST Read More »
In part one of this series, we discussed Static and Dynamic URLs and how they can improve user experience and crawlability. With part two we’re going to shift focus to internal and external links. If you’ve explored the possibility of an SEO campaign before or are an SEO, you surely know how important acquiring backlinks to your
Website Design Elements that Affect Rankings Pt. 2: Internal & External Links Read More »
Designing a new website? Odds are you’re looking for something that represents your business, informs/educates your target audience, drives leads and sales, or all of the above. For all of those goals, it’s the little things that count. In this series we want to discuss minor website design elements that can come together to improve
Web Design Elements that Affect Rankings Pt. 1: Static vs. Dynamic URL’s Read More »
Writing is hard. In the marketing world, we not only have to create content that makes sense for our target audience, but we also need it to be unique and effective, reflect brand qualities and values, be well-reasoned and researched, supply data-driven evidence, be compliant with all the current rules and algorithms across the Internet,
Why Creating Content is About More than Creating a Checklist Read More »
Keyword Research. It’s an important practice in our industry, and a popular topic. When I type it into Google, there are “about 13,600,000 results.” Wow. Guides, Tools, Software, How to’s, all of that good ol’ stuff. All built on the basic premise of identifying what users in a target audience are searching for; keyword research
Research: Replacing “Keyword” with Search Phrase and Intent Read More »
Have you ever searched for a particular company, product or service and found a result that said “this site may be hacked?” For those that have, it doesn’t exactly make you inclined to click through to the website. It’s similar (and you might get this notification too if you do click through) to visiting a
Why Google is Saying That Your Site May Be Hacked and How to Fix It Read More »
Conversion reigns as the supreme ROI of SEO. It’s the biggest goal we have as content strategists and SEO gurus: present relevant content to a collection of users, who are looking for a specific answer, and convince them that they’ve found the product or service that will solve their problem. See the problem. Show the
UX Writing and Effective Website Content Read More »
At webFEAT, we get this question all the time: “Why isn’t my business showing up on Google?” or “I used to rank on page 1, and now I’m nowhere to be found. Why did my rankings drop off?” Whether you’re a new or existing business, the first page for searches relevant to your business or
Why Your Website Isn’t Showing Up On Google Read More »
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