When you think of review websites which ones come to mind? Yelp, Google, Facebook, Foursquare, TripAdvisor, Open Table? All of the above? These are just some of the outlets where customers can leave reviews on their experiences with your business. As businesses rely more and more on the internet to gain valuable customers these sites […]
How To Handle Bad Reviews Read More »
Quick Answer: A Digital Strategy involves putting your business on the world wide web, utilizing sub-strategies/tactics (SEO, Social Media Marketing, Email Marketing, etc.) that put your business in front of qualified potential customers, and then guiding them to call, email, schedule, register, etc. This has the power to increase exposure, generate leads or sales, and
What’s a Digital Strategy, and Why Does Your Business Need One? Read More »
Facebook ads are some of the most affordable and effective forms of advertising on the internet. And if you’ve done any amount of advertising on Facebook then you may have seen a particular metric that Facebook uses to calculate the performance and optimization of an ad you are running. It’s refereed to as a Facebook
What is a Facebook Relevance Score and Why is it so Important? Read More »
What is WordPress? It started as a free blogging software but has since evolved to be a full content management system to build your website complete with widgets, plugins and customizable themes. A WordPress website has tons of advantages which we’ll discuss below. WordPress is Our Forte! We’ve folded in to our specialties designing WordPress
Benefits of a WordPress Website: Why It’s Our Preferred CMS Read More »
Your Google Business Listing is a key tool in the Local SEO world. You’ve no doubt seen these before if you’ve done any amount of Googling of local businesses. On desktop you will find them to the right of the search results and on mobile they will be directly on top. They provide searchers with
5 Features Your Google Business Listing MUST Utilize Read More »
Components of the Evaluation: Website Quality Search Presence Social Media Presence Each of these components can (and will) be broken into more specific pieces. For now, know that we’ll evaluate based on the above. Website Quality Website quality is the most important measure of how successful an internet-focused business will be. Websites directly affect both
An Actionable Framework for Evaluating Competitors Read More »
Does social media actually help you rank higher? It’s a question as old as time –er, as old as SEO anyway. The answer is: yes. BUT, not in the way that you may be thinking. Not in a direct way. That, however doesn’t make it any less helpful in SERP’s. In fact, social media should be
How SEO and Social Media Work Together Read More »
If you’re like over 90% of marketers today, content is a driving force behind your company’s marketing and web strategies. Because “content marketing” – as it’s referred to – has gone viral, the quality of the content that you publish is more important than ever. But what’s makes “quality” content? Tons of experts have lots
What Types of Content Should Be on Your Blog? Read More »
Ever seen that green lock that appears to the left of your browser’s URL? Yes, that’s the one. Most likely, you’ve seen it as you causally browse the internet, or even check in on your own website. It’s there, it’s showing “secure” and you’ve never given it a second thought. But this secure layer for
3 Reasons to Always Use HTTPS Read More »
The top websites in the world are constantly being updated. Don’t believe me? Consider this: Huffington Post, the largest blog in the world, published about 2,000 articles per day in 2013. That’s about a blog per second, which, no matter how much I think about it, I can’t seem to wrap my head around. Other
Your Online Presence Hinges on Consistency: Here’s 5 Reasons Why Read More »
