Author name: Justin Marshall

A Venn diagram of strategy

What’s a Digital Strategy, and Why Does Your Business Need One?

Quick Answer: A Digital Strategy involves putting your business on the world wide web, utilizing sub-strategies/tactics (SEO, Social Media Marketing, Email Marketing, etc.) that put your business in front of qualified potential customers, and then guiding them to call, email, schedule, register, etc. This has the power to increase exposure, generate leads or sales, and […]

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Facebook Relevance Score

What is a Facebook Relevance Score and Why is it so Important?

Facebook ads are some of the most affordable and effective forms of advertising on the internet. And if you’ve done any amount of advertising on Facebook then you may have seen a particular metric that Facebook uses to calculate the performance and optimization of an ad you are running. It’s refereed to as a Facebook

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Wordpress Title

Benefits of a WordPress Website: Why It’s Our Preferred CMS

What is WordPress? It started as a free blogging software but has since evolved to be a full content management system to build your website complete with widgets, plugins and customizable themes. A WordPress website has tons of advantages which we’ll discuss below. WordPress is Our Forte! We’ve folded in to our specialties designing WordPress

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Evaluation

An Actionable Framework for Evaluating Competitors

Components of the Evaluation: Website Quality Search Presence Social Media Presence Each of these components can (and will) be broken into more specific pieces. For now, know that we’ll evaluate based on the above. Website Quality Website quality is the most important measure of how successful an internet-focused business will be. Websites directly affect both

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