Does social media actually help you rank higher? It’s a question as old as time –er, as old as SEO anyway. The answer is: yes. BUT, not in the way that you may be thinking. Not in a direct way. That, however doesn’t make it any less helpful in SERP’s. In fact, social media should be […]
If you’re like over 90% of marketers today, content is a driving force behind your company’s marketing and web strategies. Because “content marketing” – as it’s referred to – has gone viral, the quality of the content that you publish is more important than ever. But what’s makes “quality” content? Tons of experts have lots
If you own a small business, work for one, or are thinking about starting one (and you probably do, since you’re reading this), you’ve probably heard all about how important having a business website is. And we hope you’re already convinced of that, because that’s not what we’re going to focus on today. Instead, we’ll
Why Website Speed is Important for Your Small Business Website Read More »
Transcript: Ray: Earlier we all talked a little bit about ourselves. We’re always discussing on our team Skype. We have a lot of shared interests of course, and some of those revolve around people in the industry and resources in the industry. So I guess we’ll just go around and talk about, those kinds of resources
When prospective customers think about signing up for one of our ongoing plans involving SEO, we almost always recommend adding blogging into that digital strategy. With different levels of blogging (based on research, time to write, etc.), costs, and frequencies, it’s understandable that it can be a bit confusing, and we understand if you’re thinking:
Blog Content, Frequency, and What It Means For Your Business Read More »
In part one of this series, we discussed Static and Dynamic URLs and how they can improve user experience and crawlability. With part two we’re going to shift focus to internal and external links. If you’ve explored the possibility of an SEO campaign before or are an SEO, you surely know how important acquiring backlinks to your
Website Design Elements that Affect Rankings Pt. 2: Internal & External Links Read More »
Keyword Research. It’s an important practice in our industry, and a popular topic. When I type it into Google, there are “about 13,600,000 results.” Wow. Guides, Tools, Software, How to’s, all of that good ol’ stuff. All built on the basic premise of identifying what users in a target audience are searching for; keyword research
Research: Replacing “Keyword” with Search Phrase and Intent Read More »
Conversion reigns as the supreme ROI of SEO. It’s the biggest goal we have as content strategists and SEO gurus: present relevant content to a collection of users, who are looking for a specific answer, and convince them that they’ve found the product or service that will solve their problem. See the problem. Show the
At webFEAT, we get this question all the time: “Why isn’t my business showing up on Google?” or “I used to rank on page 1, and now I’m nowhere to be found. Why did my rankings drop off?” Whether you’re a new or existing business, the first page for searches relevant to your business or
If you’re new to Yoast’s SEO plugin within WordPress, you may be wondering, “Do the Yoast readability and focus keyword scores make a difference in the success of my page?” Well, there are a couple of ways you can look at that question. If you mean, “do they have a direct impact on my rankings,”
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