As Google continues to roll out new ad formats and strategies, it is important to stay on top and understand the benefits of each type of campaign so you can best support your specific business needs. Google’s Dynamic Ad Campaign has produced great results for many of our clients and I am a strong believer […]
A Guide for Optimizing Dynamic Search Ad Campaigns Read More »
In this day and age you have to earn every sale and conversion from website visitors. We’ve all wanted or needed something, and gone online to explore our options. Decisions aren’t always made right away. For example, consider exploring flight options and eventually buying tickets. In cases like this—we need to remind prospective clients/sales of
Top of Mind-Awareness Digital Advertising Strategies Read More »
Your website is a 24-hour salesperson. For SaaS businesses, and anyone with an ecommerce website—having that 24-hour sales person setup to perform like Billy Mays could be the difference between a good, and a great year. Think about putting together online sales numbers at the end of the quarter, and seeing the number of transactions
SaaS SEO Strategy: Growing Exposure + Recurring Revenue Read More »
At webFEAT Complete, we love to drill down on data. This allows us to gather insights, recognize opportunities, and make website adjustments that will provide a better user-experience, and encourage the likelihood of conversions that matter. When we look at traffic coming in from organic search results, Bing isn’t normally a huge driver. However, in
Bing Ads: A Low-Cost Addition to Digital Strategy Read More »
Me and my colleagues Justin (Social Media Manager) and Mitch (Account Manager) sat down and had a discussion about geofencing. Businesses seem to have a growing interest in this digital marketing tactic, and at the time we didn’t feel like we could accommodate them completely. The closest thing we could get to it was radius
Geofencing and Radius Location Targeting Read More »
Google Ads is a great way to quickly generate visibility. Maybe your business needed ads online to increase exposure on phrases you’re not ranking well for, or to be more present where your competitors are. Regardless, a successful ad campaign can be effective. When you sign on board with Google Ads, you’ll get funneled by
Google Ads (AdWords) Express vs. Expert Mode Read More »
You’re about to launch a new ad, ad group, or maybe even a campaign. Everything is enabled, and now all you can do is wait. When you check in the next morning, you’re welcomed with a notification about an ad or ads being disapproved, along with “Disapproved” in red right next to your ad. What
Why Your Google Ads (AdWords) are Disapproved and How to Fix Them Read More »
Google Message extensions will begin rolling out in Google AdWords in the upcoming weeks, according to an announcement this week from Google. This means that businesses will soon be able to add an additional text extension to their ads that will allow customers to connect with the business via SMS, similar to the current phone
Do You Have a Plan for Google Message Extensions? You Need One. Read More »
