Programmatic advertising is a type of digital advertising where the buying, placement, and optimization of ads is automated using software powered by algorithms and machine learning. Instead of manually negotiating with publishers or ad networks, advertisers use platforms and algorithms to purchase ad inventory in real time. This process leverages data to target specific audiences […]
An Introduction to Programmatic Advertising Read More »
When someone is interested in any kind of digital marketing service(s), we take some time to evaluate their presence online. Finding weaknesses helps us develop action items that ultimately will guide improvement and growth. We’ve done this for years, and over that time have developed some common reasons why websites aren’t generating traffic. They’re outlined
5 Common Website Issues/Opportunities Read More »
Would you rather listen to a podcast about this? Check it out! After the May 2020 Algorithm update, we’ve noticed some heavy fluctuations in client rankings that are appearing to stick. This is one case we saw. Over 97% of our clients were protected from ranking losses, or even saw growth thanks to proactive SEO
May 2020 Algorithm Update Impact + Google E-A-T Guidelines Read More »
